How To Go Viral
In the dynamic landscape of social media, aspiring influencers often dream of going viral. But what does it take to achieve that elusive viral status and, more importantly, how can you create social proof that will help sustain your influence?
What makes content viral?
Factors contributing to virality include:
Relatable Content: Content that resonates with viewers on a personal level often sees higher engagement.
Emotional Triggers: Content that evokes strong emotions—humor, surprise, or nostalgia—tends to be shared more widely.
Timeliness: Engaging with trending topics or cultural moments can give your content an edge.
High-Quality Production: Well-produced videos and visually appealing posts are more likely to attract shares.
Building Social Proof
Social proof is all about how we look to others for guidance in our choices. For influencers, this means things like follower counts, likes, shares, and comments. Having strong social proof is super important because it helps you build credibility and attract brand partnerships.
Tips for high performing content:
Create Shareable Content
Use Attention-Grabbing Thumbnails and Captions
Engage with Your Audience
Capitalise on Trends
Optimise your content for Each Platform
Utilise Hashtags Wisely
Be Authentic
Measuring Success
To understand what works, regularly analyse your content performance. Use insights and analytics tools provided by Instagram and TikTok to track engagement, reach, and follower growth. This data can inform your future content strategy, helping you refine your approach to maximise both virality and social proof.
