Service Industry Campaign Successes by South African Influencer Marketing Agency
Brand Influence, a South African influencer marketing agency specializing in large-scale nano and micro-influencer campaigns, is celebrating a series of recent successes. Just months after launching Service Insider, their third B2C platform, the agency has already completed four impactful service-based campaigns. These campaigns have significantly boosted brand visibility and engagement for service-focused businesses, surpassing key performance metrics and setting a new standard for how brands connect with consumers online.
Highlights of Recent Service Campaign Successes
Brand Influence’s Service Insider platform has facilitated several standout campaigns across diverse industries:
- MTN MoMo (#InAMoMo):
Activated on Instagram with 100 influencers, this campaign for the MTN MoMo app achieved:- 2.12 million reach (193% of target)
- 495,000 engagements and views (330% of target)
- 341 pieces of content (170% of target)
- Petshop Science (#DiscoverPetshopScience):
For Checkers’ pet store, 100 Instagram influencers drove impressive results:- 1.8 million reach (171% of target)
- 565,000 engagements and views (377% of target)
- 364 pieces of content (182% of target)
- Betway (Twitter/X Campaign):
A Twitter/X-focused campaign with 100 promoters maintained a positive narrative around Betway, delivering:- 94% positive/neutral sentiment
- 97.4% of tweet target achieved
- A thriving community of sports and betting enthusiasts
- Live Easy Accommodation (#LiveEasyExperience):
This Instagram campaign, featuring 100 influencers across two Live Easy venues for in-person property showcases, resulted in:- 1.74 million reach (217% of target)
- 1.87 million engagements and views (1245% of target)
- 323 pieces of content (161% of target)
About Service Insider
Launched as Brand Influence’s third B2C platform, Service Insider connects brands with influencers to promote services across sectors like technology, finance, dining, hospitality, travel, and fitness. The platform facilitates:
- A dynamic marketplace for service-related influencer engagement.
- Opportunities for brands to connect with a diverse pool of service-aligned influencers.
- Social media content that effectively amplifies brand presence.
Looking Ahead
These campaigns highlight the transformative power of influencer marketing for service-focused industries. In an era where consumers prioritize convenience, value, and personalization, brands must evolve their strategies to create deeper connections with their audiences.
Brand Influence’s service-based activations have laid the groundwork for continued success, inviting service-oriented businesses to explore the benefits of nano and micro-influencers in creating meaningful conversations on social media.
Explore Service-Based Influencer Campaigns with Brand Influence
Discover how Brand Influence can help your business achieve exceptional results through innovative influencer marketing strategies. Learn more about their services and campaigns by visiting their website.
Media Contact
Lori Weiner (Co-founder)
Brand Influence
[email protected]
084 488 8155
