Brand Influence Wins Bronze at 2024 PRISM Awards
Brand Influence is proud to announce its first-ever Bronze Award at the prestigious 2024 PRISM Awards, recognizing the agency’s innovative approach to introducing Prime Hydration Energy Drink to the South African market. This accolade highlights Brand Influence’s ability to drive impactful storytelling and leverage influencer marketing to create lasting connections with audiences.
Recognizing Excellence at the PRISM Awards
Hosted by the Public Relations Institute of Southern Africa (PRISA), the PRISM Awards celebrate excellence in public relations and communications across Southern Africa. Held on 21 September 2024, this year’s theme, Ink, emphasized storytelling’s power to inspire, engage, and influence society.
Brand Influence’s #DrinkPrimeWithCheckers campaign, created in partnership with The Shoprite Group, was honored in the ‘Launch of a New Product’ category. The campaign successfully introduced Prime Hydration to South African consumers, creating cultural relevance and demonstrating the power of consumer-generated content amplified by nano and micro-influencers.
Campaign Highlights: #DrinkPrimeWithCheckers
The Prime Hydration campaign strategically activated 150 nano and micro-influencers to spark engaging, relatable conversations about the product. By positioning Prime as a must-have beverage for Gen Z, the campaign:
- Amplified brand awareness among South African youth.
- Highlighted the buying power and influence of Gen Z and their parents.
- Used storytelling to drive both cultural relevance and consumer trust.
Watch the campaign video here.
Watch our video to learn more about our campaign for Prime
Lori Mauerberger Weiner on the Power of Storytelling
Lori Mauerberger Weiner, Founder and Managing Director of Brand Influence, expressed her pride in the agency’s achievement:
“This award reflects our commitment to creating impactful campaigns that celebrate the credibility of individual stories. The success of the Prime Hydration launch shows how human-driven narratives can effectively build brand awareness, engagement, and growth.”
She added:
“Gen Z has redefined the marketing funnel. Brands no longer win by shouting the loudest but by engaging in conversations that put consumers at the heart of the story. This Bronze Award is a testament to our growing expertise and ability to adapt to this changing landscape.”
The Future of PR and the Role of Storytelling
The 2024 PRISM Awards coincided with the inaugural PRISMS Summit, where industry leaders explored critical topics such as:
- The integration of artificial intelligence in PR.
- Addressing climate change and greenwashing through responsible communication.
- Evolving storytelling techniques to drive meaningful consumer connections.
Paul Reynell, Chief Judge of the PRISM Awards, remarked:
“The campaigns we evaluated were not just communication efforts but creative works of art, blending strategy with storytelling to drive change and engagement.”
What’s Next for Brand Influence?
Winning this PRISM Award marks the beginning of an exciting new chapter for Brand Influence. With storytelling at the core of its approach, the agency continues to connect brands with consumers across its omni-channel B2C platforms:
- Beauty Bulletin
- Brand Advisor
- Service Insider
Brand Influence invites businesses across sectors to partner on campaigns that leverage the power of storytelling and consumer-generated content to achieve real results.
Learn More About Brand Influence
For more information about our award-winning campaigns or to request a complimentary consultation and campaign strategy, contact us at:
- Email: [email protected]
- Website: www.brandinfluence.co.za
