Brand Influence Agency is thrilled to announce that three campaigns have been named finalists in the 2025 IAB Bookmark Awards, a huge win for our team and our incredible partners.
We’re immensely proud to have worked alongside OMD, TBWA, Rogerwilco, Tenacity, and more to create standout campaigns that are now being recognised by the best in the industry.
The Finalist Campaigns:
- McDonald’s ‘Grimace – Make Happy Happen’
- Partner agency: OMD / TBWA
- Business Development Manager: Adele Barnard
- Hashtag: #TurningSAPurple
- Platform: TikTok
Grimace fever went global, and our SA TikTok campaign brought the hype home, helping McDonald’s Make Happy Happen with a creator-led colour takeover of local feeds.
- FoneYam – #FlexWithFoneYam
- Partner agency: Tenacity @PEPKOR
- Business Development Manager: Adele Barnard
- Hashtag: #FlexWithFoneYam
- Platform: TikTok
A bold campaign that made PEP’s FoneYam the phone-to-flex on, with creators serving confidence, affordability, and that “bigger than my budget” energy.
- Momentum – Bruised Ego
- Partner agency: Rogerwilco
- Business Development Manager: Adele Barnard
- Hashtag: #KeepingMyMomentum
- Platform: TikTok
A powerful TikTok storytelling campaign that invited everyday South Africans to open up about life’s all-too-real moments, and keep moving forward.
“Being recognised on three Bookmark finalist campaigns shows the depth of what nano and micro influencer marketing can achieve when done right: emotional relevance, brand reach, and real results. We’re proud to have helped shape these stories, and to be working alongside agencies and brands who believe in the power of influencer-led creativity.”
— Lori Weiner, Co-founder of Brand Influence Agency
The Bookmarks Awards take place on 14 August, and we’ll be cheering on our incredible partners and teams. To the creators, campaign managers, strategists, and collaborators who brought these moments to life, this recognition is yours!
#BookmarkAwards #InfluencerCampaigns #TurningSAPurple #FlexWithFoneYam #KeepingMyMomentum #BrandInfluenceAgency
