Influencer Marketing vs Celebrity Endorsement: Key Differences
When you’re planning a marketing campaign, there will come a point where the influencer topic comes up. Do you go with influencer marketing or a big celebrity endorsement? Each approach…
Brand Influence Blogs – Influencer Marketing Insights and Updates
Influencer Marketing vs Traditional Marketing
Influencer Marketing vs Traditional MarketingIn today’s digital world, brands are faced with an array of marketing choices. influencer marketing and traditional marketing are two approaches with distinct advantages. Understanding what…
Scaling Communities of Real Conversation
In today's digital landscape, impactful influencer marketing hinges on building authentic communities of conversation. These communities foster genuine engagement by encouraging influencers and consumers to share real experiences, cultivating loyalty…
Boost Sales with Micro-Influencers in South Africa
Need Sales Now? Invest in Social Proof with Brand InfluenceHere's Why Social Proof is Essential for Driving Sales As brands strive to connect with Gen Z - those born between 1997…
What are Brand Influence’s Influencer Marketing Platforms
At Brand Influence, we make it easier than ever for brands to connect with engaged audiences across South Africa through specialised platforms tailored to different interests. Our three unique channels—Brand…