From A One-Sided Show to Consumer-Driven Dialogue.
The Rise of Influencer Marketing in South Africa
Audiences today are active participants, ready to engage across various touchpoints. At Brand Influence, we recognise that our influencers are consumers too. Our South African influencer agency connects brands with the right tribe of micro and nano influencers, leveraging their relatability to create impactful user-generated content. With followers ranging from a minimum of 1,000 to a maximum of 100,000, we prioritise building a community of influential consumers through an in-depth recruitment process.
Once we select the ideal consumer crew for your brand, we manage the entire delivery process. This ensures that your customised community receives the necessary resources to engage meaningfully with both your product or service offerings and their followers. Our dedicated team of influencer campaign managers collaborates closely with each consumer-generated content creator, answering questions, providing guidance, and mentoring them along the way. At Brand Influence, we believe in an organic approach – content is not pre-approved, allowing for genuine creativity and connection.
Empowering Brands Through Real Connections
Lori Weiner, Founder of Brand Influence, states, “At Brand Influence, we know that real influence lies in the hands of everyday people. By leveraging unfiltered, real user-generated content from our community of nano and micro influencers our team builds per campaign, we put believability at the forefront of everything. Our focus isn’t on a single, polished moment with a handful of scripted influencers with large follower counts and lower engagements, instead, we want to empower brands to harness the power of content created by real people, whom we connect into an online community that goes viral.”
In South Africa, UGC creators on platforms like TikTok are becoming increasingly valuable. Gen Z values honesty, and South African influencers bring this sincere approach to the forefront. No overproduction and no heavy filters – just real people sharing relatable, down-to-earth content. While South Africans can be notorious trolls across platforms, Gen Z creators are generally positive, supportive and inclusive and this attitude always rises above the noise.
The Cultural Relevance of South African Influencers
For brands, partnering with South African influencers on TikTok offers a chance to tap into a global audience, leverage local relevance, and become part of the cultural conversation. Our unique humour and delivery, use of local languages and unmistakable cultural pride makes SA content stand out. Amapiano has taken the world by storm, and despite international attempts to recreate the sound, SA’s artistic creativity remains unmatched. It’s this originality that makes our Gen Z creators so highly sought after.
Connection happens in communities of conversation, driving trust and, ultimately, true consideration and conversion. The influencer marketing campaigns curated by Brand Influence leverage our 15 years of expertise in building bespoke branded communities of micro and nano influencers to deliver impressive ROI for clients across multiple industry verticals.
Our South African influencer marketing agency also operates three B2C publishing platforms – Beauty Bulletin, Brand Advisor, and Service Insider – to connect with influencers based on their interests. These channels serve to advertise projects, drive community recruitment and engagement, and support consumer-generated content creators on their journey.
Creating genuine User-Generated Content
Today’s audiences crave real, relatable content over perfection. The influencers collaborating with Brand Influence are consumers first, choosing to apply for the projects they are passionate about. This genuine involvement results in credible brand love, transforming experiences with a brand’s offerings into genuine lifestyle content.
The result is a cohesive influencer marketing campaign, unified by a social story featuring hundreds of unique voices and perspectives that cater to a diverse audience. By stepping away from highly produced content, brands can build a bank of user-generated content that reflects various lifestyles while placing their products and services at the centre. Most importantly, brands can stay attuned to cultural relevance. We work with brands to shift from thinking about target markets to target moments, creating campaigns that bring together hundreds of moments to celebrate how consumers experience their products and services.
Interested in this New Era of the Brand Influencer?
Email [email protected] to move beyond the glossy veneer of the past and step into a future where connection is the ultimate currency. Discover how our South African influencer marketing agency can elevate your brand through genuine engagement and social proof.
