South African Influencer Marketing Agency: Brand Influence’s Gen Z Campaign for PRIME Hydration at Checkers
At Brand Influence, a leading South African influencer marketing agency, we partnered with retail giant Checkers to create an electrifying influencer marketing campaign on the Brand Advisor platform, tailored to the vibrant Gen Z market. Our mission? To generate unmatched hype and excitement around Checkers becoming the official partner of PRIME Hydration in South Africa. With a blend of influencer marketing strategy, creativity, and Gen Z-focused activations, the #DrinkPrimeWithCheckers campaign demonstrated the immense influence of influencers in South Africa and their ability to drive results.
Influencer Marketing Campaign Execution
For this campaign, Brand Influence meticulously handpicked 150 participants nationwide, targeting two key segments:
- Gen Z influencers, representing youth culture on TikTok and Instagram.
- Parents of Gen Z children, aligned with youth-oriented brands like PRIME and Checkers.
These influential teens (around 16 years old) spanned diverse interests such as sports, gaming, fashion, and comedy, perfectly embodying the spirit of PRIME while resonating with the target audience.
User-Generated Content that Delivers Results
Through captivating content and engaging activations, the campaign achieved extraordinary results:
- 4.4 million reach, exceeding expectations by 239%.
- 596,604 views across platforms.
- A remarkable 565 pieces of user-generated content, surpassing projections by 88%.
Each post reflected the high energy of the launch, showcasing crowds of fans eager to own PRIME Hydration from Checkers. The campaign leveraged user-generated content for brands to amplify the excitement and cement PRIME’s position as a must-have product for Gen Z in South Africa.
Social Proof of Success
The success of this campaign underscores Brand Influence’s expertise in executing impactful social media influencer marketing strategies. By harnessing social proof and the power of nano and micro-influencers, we created an authentic buzz that resonated with Gen Z and their parents.
Our expertise in influencer marketing and delivering results-driven campaigns makes Brand Influence the trusted choice for product launches and brand activations.
Discover Brand Influence’s Services
Interested in how our South African influencer agency can help your brand achieve similar success? Visit the Brand Influence website to learn more about our bespoke influencer marketing strategies and how we integrate user-generated content to elevate brands across industries.
Media Contact
Lori Weiner (Co-founder)
Brand Influence
[email protected]
