Brand Influence’s First Property Influencer Campaign
Revolutionising Property Marketing with Influencers
Brand Influence, a South African influencer marketing agency renowned for its expertise in nano influencer campaigns, recently completed its first-ever property-focused campaign for Live Easy apartments in Gauteng. This milestone activation leveraged 100 targeted influencers for in-person property showcases, positioning Live Easy as the go-to choice for affordable, stylish urban living. The campaign, powered by Brand Influence’s Service Insider platform, demonstrated the potential of influencer marketing in the property sector.
Campaign Results: Exceptional Reach and Engagement
The Live Easy campaign showcased the power of hyper-targeted influencer marketing, delivering impressive results:
- Reach: 1,738,890 (217% of target)
- Engagement + Views: 1,868,365 (1245% of target)
- Pieces of Content: 323 (161% of target)
These results underscored Brand Influence’s ability to connect Live Easy with its ideal audience, including young professionals, first-time job seekers, and individuals seeking to elevate their living situations.
Key Highlights from Live Easy’s In-Person Events
Influencer Engagement:
100 influencers from diverse niches participated in the property showcases across two Live Easy venues. Their content highlighted the modern amenities, affordability, and community benefits of Live Easy apartments, driving brand awareness among their audiences.
Brand Exposure:
The campaign’s extensive reach and engagement amplified Live Easy’s visibility. Influencers’ posts, stories, and mentions showcased the apartments as the perfect urban living solution for young and ambitious individuals.
Networking Opportunities:
The event created valuable connections between influencers, peers, and the Live Easy brand, fostering relationships and setting the stage for potential future collaborations.
Why Nano and Micro-Influencers Work for Property Campaigns
- Hyper-Targeted Reach:
Micro and nano influencers offer precise targeting, ensuring campaigns resonate with the most relevant audiences. - Meaningful Advocacy:
These influencers create relatable and impactful content that aligns with their followers’ interests and needs. - Cost-Effective Strategy:
Nano and micro-influencers provide a high ROI by delivering exceptional results on a budget-friendly scale.
Looking Ahead
This campaign not only highlighted the effectiveness of influencer marketing for property brands but also laid the foundation for future collaborations. Event-based activations like these are an innovative way to generate excitement, engagement, and valuable content.
Brand Influence invites service-related businesses to explore the power of nano and micro lifestyle influencers to create impactful conversations on social media. Follow the #LiveEasyExperience hashtag on Instagram to see the campaign in action.
Partner with Brand Influence
Discover how Brand Influence can help your brand achieve exceptional results through influencer marketing. Visit their website to explore services and success stories.
Media Contact
Lori Weiner (Co-founder)
Brand Influence
[email protected]
084 488 8155
