Brand Influence Earns Double Nomination at 2024 Bookmark Awards
Brand Influence, a South African influencer marketing agency, proudly announces its recognition as a finalist for two digital campaigns at the prestigious 2024 Bookmark Awards. These nominations underscore the agency’s innovative approach to influencer marketing and its ability to deliver engaging, high-impact campaigns that drive measurable results.
The #DrinkPrimeWithCheckers campaign is a finalist in the ‘Best Use of User-Generated Content (UGC)’ category, while the Avon Hydramatic Lipstick campaign secured its place in the ‘Best Social Communities’ category.
Campaign Highlights
#DrinkPrimeWithCheckers Campaign
Category: Best Use of User-Generated Content (UGC)
This campaign, a collaboration with Checkers, targeted Gen Z and their parents to create buzz around PRIME Hydration’s launch in South Africa. Through the efforts of 150 carefully selected nano and micro-influencers, the campaign:
- Generated mass consumer awareness and excitement.
- Created immersive content capturing the energy of the launch.
- Highlighted the influence of Gen Z and their parents as significant drivers of consumer behavior.
Watch the video entry for this campaign here.
Avon Hydramatic Lipstick Campaign
Category: Best Social Communities
In partnership with Avon, this campaign supported the launch of the Hydramatic Matte Lipstick, showcasing the power of large-scale nano and micro-influencer collaborations. With 1,000 influencers contributing, the campaign:
- Delivered viral product awareness.
- Drove significant sales conversions.
- Demonstrated Brand Influence’s expertise in orchestrating impactful influencer marketing strategies.
Watch the video entry for this campaign here.
About the Bookmark Awards
Organized by the Interactive Advertising Bureau (IAB) South Africa, the Bookmark Awards celebrate excellence in digital media and marketing. Winning a Bookmark signifies outstanding creativity and innovation, with finalists selected by a panel of over 100 industry experts.
A Word from Brand Influence
Brand Influence’s co-founder, Lori Weiner, shared her excitement:
“We are incredibly proud of our team’s hard work and creativity. These nominations highlight our commitment to pushing the boundaries of influencer marketing and delivering campaigns that generate impactful results!”
Join the Celebration
The Finalists’ Showcase and Bookmark Awards ceremony will be held on 15th August in Sandton. Brand Influence looks forward to celebrating alongside other industry leaders, showcasing their award-worthy campaigns.
Explore Award-Winning Campaigns with Brand Influence
Discover how Brand Influence can elevate your brand with cutting-edge influencer marketing strategies. Visit their website for more information about their services and award-winning campaigns.
Media Contact
Lori Weiner (Co-founder)
Brand Influence
[email protected]
084 488 8155
Watch our #DrinkPrimeWithCheckers campaign strategy on LinkedIn.
Watch our Avon Hydramatic Lipstick campaign strategy on LinkedIn.
